In the fitness and life hacking communities, ketones and ketogenesis have become an increasingly hot topic of conversation. The benefits of getting your body into ketosis and using ketones as fuel are many and varied. But the problem historically has been the amount of lifestyle change required to benefit from ketones.
Health via Modern Nutrition is out to fix that. Their product Ketone IQ is the world’s first consumer-grade “exogenous ketone” that gives you the benefit of ketones in a drink. In this episode we chat with Michael Brandt, the HVMN CEO to discuss the creating origins of Ketone IQ, the benefits of ketones, how he thinks about line extensions, producing products like this at scale, and much more.
Learn more about Michael at https://twitter.com/bdm_runner
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