Driving strategic direction by quickly capturing competitive intelligence for a Big 4 accounting firm
A global professional services network, and Big 4 accounting firm was interested in understanding their competitive landscape in three key areas: HR hiring trends among its largest competitors, cyber risk, and emerging technologies. There was plenty of market data available but drawing meaningful insight from disparate, unstructured data was a challenge for the client since the firm didn’t have the internal expertise or resources to make order of the data.
Digital Transformation & IT Strategy
Provide data-driven insights around market landscape
Focus on questions that needed answering and leverage AI to quickly capture and analyze data
Discovery of emerging trends and complex market network effects
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