Arming a 75-year-old automotive marketing firm with the intelligence and strategy needed to compete following a post-pandemic market shift
Covid-19 dramatically changed the competitive landscape for an automotive marketing company. All of a sudden, people weren’t visiting car dealerships and lifelong clients no longer needed their services, choosing instead to work with other companies that offered more robust services. For the first time, the future looked unclear for the 75 year old company. Previously immune to tech changes and disruptions, the automotive industry was quickly changing and the layout and fixture provider wasn’t equipped to compete. The company needed to quickly identify trends, emerging technology and uncover new competitors to develop a market-leading strategy.
Growth & Innovation
Understand the market and compete effectively
AI-powered market research
Future-looking strategy to ensure the company can effectively compete in a vastly different market
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