One of the most consistent issues with organizations looking to innovate is the idea of change management. How do I get an organization that’s used to doing things a certain way to embrace change and bake innovation into its DNA?

My guest today is Jillian Chown. Jillian teaches at Northwestern University’s Kellogg School of Management in the Management and Organizations department, and her research focuses on change management, most recently focusing on healthcare organizations and the use of incentives to drive change.

In this discussion we dig into the various challenges preventing companies from changing, the role of leadership at different levels of the organization in driving change, how incentives can play a role, and the different strategies and techniques necessary to drive incremental vs. disruptive change.