Privacy is a hot topic these days, as people for the first time are starting to realize the extent and magnitude of the data companies are gathering on them. And not everyone is okay with it.

My guest today is Richard Stokes, founder of Winston Privacy. And in this discussion we talk about the genesis of Winston and how he’s trying to help consumers address their privacy concerns in the simplest way possible.

We also get into an interesting discussion around how he built a hardware business and the landmines you can run into and how he de-risked the business early on. And coming on the heels of one of the most successful Kickstarter campaigns of all time, he dives into a bunch of tactics and strategies for how to make the most of crowdfunding.